There’s no contradiction between profitable commerce and high standards

– Lou Dorfsman

gastrotype_studiomotiv

A rich CBS Design heritage

“There are few pieces that represent the typographic and design spirit that illuminated that moment of history, and certainly none on a scale as ambitious.” – Milton Glaser.

Kemistry Gallery is celebrating the work of legendary designer Lou Dorfsman, art director for the CBS network.


The exhibition centres on his most notable creation, the 11 metre wide handmade wooden typographic wall that he named Gastrotypographicalassemblage. With custom type created by Herb Lubalin and Tom Carnase, the wall contains almost 1500 individual characters.

More projects

SVT SportBranding

SVTProject type

Sveriges RadioMotion design Identity Branding

Pentagram 40th Jubilee FilmStorytelling, Film, Animation

Aldo RISE at Selfridge'sInstallation motion-design

svg-image
svg-image
svg-image
svg-image
svg-image
svg-image

Studio Motiv 2019 | contact@studiomotiv.co